Want to define your company’s culture? standard
Want to define your company’s culture? Herb Kelleher, the CEO who made Southwest Airlines famous, once said the following:“Southwest’s communication, its message, is its people.” That comment tells volumes about the culture at that company. It means that the employees are so engaged, and have been provided with the necessary coaching and training to be an extension of the marketing arm of their company. If you have flown on Southwest you probably know what I mean. And they have over 25,000 employees! Imagine the impact of 25,000 people spreading the word on a product or service. They are more than ambassador’s- they are actually missionaries because they have drunk the Kool-Aid and are out there converting as many customers as possible ...
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