A lot of small business owners shy away from email marketing and marketing automation out of a lack of understanding. Email marketing automation is a lot like dating, like a person seeking a mate. Now, hear me out and you’ll see the correlation in a minute.
Attract A person seeks a mate, so they go through whatever rituals they believe will attract what they believe to be the right “type” they envision to be ideal. So, they go on this crusade of finding the right candidates. The more the person knows who is really an ideal suitor, the better the results, right?
In email marketing automation there is a lot attraction work that occurs once the ideal audience is determined so ...
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Automate your email marketing, and marketing automation in general, are two of those terms that are often a intertwined mistaken notion, depending on who is shouting it and who is the receiver. If a MA sales person speaks to a Fortune 1000 company, it means one thing. To a small, local store owner it may mean something completely different.
So, let me share with you what Forrester Research says about the definition of Marketing Automation.
“Marketing Automation is defined as processes that help generate new business opportunities, manage volumes of business inquiries, improve potential buyers’ propensity to purchase, and increase alignment between marketing activities and sales results.”
That means that not only email is automated, but a CRM system is integrated into ...
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I just finished reading something that is very timely. It’s the best reason ever to have a professional email address.
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