When last we wrote about how we promote our blog articles and how you could as well, we mentioned there was software to make the process easier; there were additional spots on the web where you could also post them. This article will hopefully encourage you to make better use of the Internet in the…
There is a real disconnect when I come across a business professional that doesn’t have an active blog on their site. It’s not that I don’t respect them as business people; they have a right to manage their business any way they wish. It just seems to be counter-productive to have a website and NOT…
Over the past year or two I have shared quite a lot of information of the continual evolution of marketing. Social media might have been mentioned somewhat infrequently; mostly I spoke of inbound marketing activities, branding, content and content management, reputation management and just about every other aspect of marketing. I’ve touched on social media…
Regardless of your business entity’s status; a start-up or seasoned, when it comes to content creation, you may need some coaching at the beginning. Here are some easy tips to consider when the beginner of an inbound marketing strategy takes on the role of copywriter. Start with the end in mind No matter the effort,…
We have been writing about content marketing, also known as inbound marketing, for more than 18 months, and our clients are enjoying the greater exposure and qualified leads this marketing approach provides them. Yet we occasionally are invited to meet with prospective client firms that are reluctant in adopting the concept. I thought it might…
We have covered the value of creating content marketing to allow prospects to find your website (and find you!) for quite a while now. One way to lead your competition and establish yourself as an industry expert is by creating engaging content in a variety of media. You not only bring valuable attention to your…
It really does not matter in which industry you serve, everyone markets to their prospective consumer. Some call them clients, some call them customers, some even call them members; they are all experiencing the effects of your marketing. That friends, is the power of content. Tailored correctly, content that is “persona-fied,” that is, crafted directly…
What do we mean by inbound marketing & the false beliefs in customer loyalty? While it is a long-standing tenet of business, “the customer is always right” may not be so, at least in the eyes of the traditional sales professional. Customer loyalty is part and parcel of good business, but when sales professionals insist on…
New Year, More Anxiety for Local Business Owners - From a column we produced running in The Hunterdon County Democrat and NJ.com While 2012 may have been a lackluster year for business, this curative approach could dispel much of the pent up anxiety small business owners may have experienced in 2012. The New Year often brings…
