If you aren't familiar with the power of blogging, then you've missed some of the most important developments in advertising from the last few years. Here are some of the main reasons why you should work blogging into your marketing plan - or avoid it in its entirety.
To Blog: The Power to Get Noticed
At its core, blogging is a simple yet powerful tool - the ability to create a series of pages, each of which holds unique content, and use those pages to fill the results of search engines and ultimately attract new customers. Consider the following:
According to the marketing statistics of HubSpot, 44% of online shoppers will start their quest through a search engine - not by going ...
Introducing a blog to your business' website can help your business grow in more ways than one. For far too long (especially for small businesses) those in charge of marketing have seen websites as strictly the place where people come to get some basic information about the business, and maybe make purchases. We refer to this as a digital brochure. But a website is really where people were directed to visit from other marketing efforts. And with a blog, the website itself becomes a marketing tool, bringing people in (inbound marketing), instead of only being used as a placeholder or online store.
Not blogging? You should be... Here are a few of the ways a regularly updated blog can help ...
There is a real disconnect when I come across a business professional that doesn’t have an active blog on their site. It’s not that I don’t respect them as business people; they have a right to manage their business any way they wish. It just seems to be counter-productive to have a website and NOT offer content to their visitors. When there is no blog, I lose interest fast. Unless the business employs video, an array of eBooks or some other “reason” to explore their site, I am simply moving on to a competitor of theirs. When people come across your site, the same will happen to you.
Blogging for business is not about letting everyone know what you had ...
Regardless of your business entity’s status; a start-up or seasoned, when it comes to content creation, you may need some coaching at the beginning. Here are some easy tips to consider when the beginner of an inbound marketing strategy takes on the role of copywriter.
Start with the end in mind
No matter the effort, it is the results we are all after. Effective copywriting must be directly focused on the organization’s key objectives and goals. Remember, your goal is primary, so if it is to generate more leads, one must consider your present generation methodology and results, and therefore, what you need to do to reach your company targets. If your goal is to simply educate your audiences rather than ...
We have been writing about content marketing, also known as inbound marketing, for more than 18 months, and our clients are enjoying the greater exposure and qualified leads this marketing approach provides them. Yet we occasionally are invited to meet with prospective client firms that are reluctant in adopting the concept. I thought it might be a good time for those that are undecided about getting started with an inbound approach to have a look at what our firm considers to be the formula for online marketing success. Of course, those already using inbound marketing can use this as a checklist to measure the progress of their process.
Begin with the end in mind
Make sure you know where your success ...
